(About) The Howell is an urban residence in Atlanta, GA, where Noon created a distinctive brand campaign infused with raw indie spirit and a cool, rock-n-roll edge—perfectly echoing the vibe of its creative, vibrant neighborhood. We began with strategic positioning that framed the property as a bold alternative to traditional luxury rentals, designed for those who live with style and attitude. The campaign language and visual identity were built with grit, rhythm, and personality—drawing inspiration from vintage concert posters, street culture, and analog textures. These elements came to life across the brochure, website, and building graphics, creating an immersive brand experience that feels both elevated and effortlessly authentic. The Howell is more than a place to live—it’s a stage for self-expression, individuality, and modern city life turned all the way up.