(About) Roan is a bold new collection of luxury townhomes in Steamboat Springs. Noon created a refined brand that captures the spirit of modern mountain living with an elevated Western edge. We began by naming the brand and strategically positioning it as a sophisticated yet untamed frontier—where rugged individuality meets cutting-edge design. Through a compelling campaign and rich storytelling, we brought Roan to life across brochures, a dynamic website, and immersive brand collateral. From premium packaging to thoughtfully designed print pieces, every touchpoint reflects Roan’s essence: a pioneering blend of luxury, adventure, and authenticity at the foot of Mt. Werner.