(About) Loden is a distinctive collection of luxury rentals in Crown Heights, Brooklyn—just steps from the Brooklyn Botanic Garden. Noon created a brand rooted in authenticity, calm sophistication, and a deep connection to nature. We developed a complete visual language and campaign that brought Loden’s story to life across the website, brochure, and all branded collateral—capturing its serene yet vibrant spirit. From thoughtfully crafted premiums to immersive storytelling, every element was designed to reflect the brand’s ethos of quiet luxury and effortless living. Different by Nature—this is where your spirit renews, and bold ideas take root.