(About) Gables Union Market sits at the heart of DC’s vibrant Union Market District—a buzzing hub of culture and cuisine. Noon developed a bold, expressive brand campaign that channels the energy of creative urban living in one of the city’s most dynamic neighborhoods. Positioned as a launchpad for individuality, the campaign centers around the theme Live with Intent, brought to life through gritty halftone imagery featured on murals and vintage-style signage throughout the building—echoing the area's raw, creative spirit. Our team crafted evocative messaging, a striking visual language, and editorial storytelling showcased across the brochure, immersive website, and building signage—creating a signature brand moment full of youthful energy and a clear call to action. Gables Union Market is more than a place to live—it’s a movement toward purposeful, inspired living in the heart of DC’s creative core.