[Where the magic happens]
ABOUT THE STUDIO
Living, breathing brands don’t just happen—they’re born of human creativity and shaped by authentic collaboration. That’s what we do at our New York City studio, where our team considers every element with strategy, precision, and taste. What emerges are brands that are composed, not assembled—new worlds to be experienced and remembered.
[The bright idea]
WE BUILD EXTRAORDINARY BRAND WORLDS
We approach every project with curiosity, vision, and diligence. Our mission is to create brands that connect on an emotional level to change behavior. Rooted in narrative and guided by strategy, we turn big ideas into charismatic worlds with bold, unforgettable identities.
[Services & expertise]
STRATEGY
- Discovery
- Positioning
- Naming
- Key Messaging
- Brand Audit
BRANDING
- Brand Vision
- Visual Identity
- Brand Concept
- Voice and Tone
- Storytelling
- Copywriting
- Brand Guidelines
DESIGN
- Logo Design
- Stationery
- Editorial
- Brochures
- Collateral
- Packaging
- Floor Plans
- Branded Premiums
- Leasing & Sales Galleries
ADVERTISING
- Ad Campaign Creation
- Media Management
- Direct Marketing
- Social Media
- Commercials
ART DIRECTION
- Photography
- Video Production
- Animation
- Illustration
- Renderings
INTERACTIVE
- Website Design
- Website Development
- E-blast Campaigns
- Animated Graphics
- Interactive Displays
- Apps
[Leading with purpose]
Noon is a collaboration between James Baldi, Alina Abramova, and Heather Malko and their teams, offering innovative branding and impeccable service. Our process is an immersive, elevated experience. Expect precision with a touch of whimsy. Depth, lit by delight. And elegant work that’s high concept, yet entirely human.
james baldi [Co-founder, Creative Director ]
![james baldi
<span class=title>[Co-founder, Creative Director ]</span>](/site/assets/files/1224/noon20795-upload-tmp_1.800x0.jpg)
alina abramova [Co-founder, Design Director]
![alina abramova
<span class=title>[Co-founder, Design Director]</span>](/site/assets/files/1227/noon20693-upload-tmp-1a_1.800x0.jpg)
heather malko [Co-founder, Account Director]
![heather malko
<span class=title>[Co-founder, Account Director]</span>](/site/assets/files/1226/noon20744-upload-tmp_1.800x0.jpg)
james baldi [Co-founder, Creative Director ]
James is a visionary architect of brand identities and campaigns that surprise, captivate, and resonate deeply. With a keen instinct for the power of simplicity, he transforms bold ideas into unforgettable creative expressions that leave a lasting emotional imprint. Over the course of more than 20 years, James has led award-winning creative for a roster of world-class brands—including Revlon, Almay, and Capella—crafting distinctive narratives that elevate brand presence and forge meaningful connections. His expertise spans the luxury real estate, hospitality, travel, and lifestyle sectors, where his vision, strategy, and storytelling craft brands with enduring presence and emotional power.
alina abramova [Co-founder, Design Director]
Alina is a graphics guru, creative wizard, and storyteller at heart. She brings ideas to life through visuals that not only look beautiful but also communicate, resonate, and endure. With a sharp eye for detail and a passion for narrative, she transforms design into immersive brand experiences. For over 20 years, Alina has worked across disciplines, from traditional printmaking and set design to high-end real estate and luxury branding, delivering bold ideas with precision and artistry. At the core of her approach is design that tells a story—work that goes beyond aesthetics to craft meaningful, memorable experiences. Alina's work has won awards, including the Creative Arts Emmy Award for Outstanding Art Direction; the 2018 Gold Award for Best Brochure by the National Association of Home Builders; and the 2021 NAHB Multifamily Pillars of the Industry Award for Best Property Website.
heather malko [Co-founder, Account Director]
Heather is a project manager with more than 25 years of experience working with some of the most prominent clients in real estate. She has an extensive background in new development marketing, implementing programs for advertising, public relations, and cross-marketing partnerships. Heather excels at developing strong, long-term client relationships, understanding client businesses and communication objectives, and strategically executing project deliverables in the most timely and cost-efficient manner. She is known for her exemplary service and communication — consistently anticipating needs, providing clear and proactive updates, and ensuring every client feels supported and informed at each stage of the process.
